Marketing Collateral
Collection of work featuring various marketing design materials, such as published infographics, white papers, data sheets, and eBooks.
Objectives
Alongside digital ads, I crafted marketing materials such as infographics, white papers, data sheets, and eBooks to complement product launches, ensuring visual synergy with accompanying copy.
Solution
Balancing technical content with visual engagement, I maintained a minimalist yet impactful approach across collateral, leveraging branding elements to enhance cohesion. Notably, infographics were crafted to captivate audiences, offering a visually compelling narrative to supplement detailed product information.
Check out some of my published collaterals here:
Result
Navigating the challenge of balancing technical detail with visual appeal proved invigorating, as each piece of collateral demanded meticulous attention to layout and design. While quantifying performance metrics posed challenges, I'm eager to leverage data-driven insights in my next role to further optimize design effectiveness.
