Blog & Newsletter Imagery
Curating imagery for blog posts and newsletter was a key responsibility, ensuring visual consistency and resonance with our audience.
Objectives
Guiding the visual direction of our blog image library and newsletter, I curated a cohesive and engaging aesthetic. By establishing distinctive looks for both platforms, I ensured consistent branding while captivating our audience with compelling visuals.
Solution
For blog imagery, I established an illustration style that visually represented technical software concepts, employing consistent design elements such as opacity and rounded corners.
Similarly, for our newsletter, I maintained a cohesive aesthetic through standardized cover images and bespoke visuals tailored to individual articles.
Check out some of my published blogs and newsletter:
Newsletter:
Result
The newsletter garnered over 22 thousand subscribers within its first 6 months, underscoring the effectiveness of our visual storytelling approach. Balancing cohesion with innovation, I continually refreshed designs to engage and captivate our readership.
