Ad design
Series of ad designs created for product launches, social media promotions, and blog campaigns.
Objectives
The primary objective of a product launch campaign was to increase signups to our platform while also encouraging existing users to engage more with the product. My main responsibility was designing digital ads for product launches across various social channels, including LinkedIn, Facebook, Twitter, and Reddit.
Solution
After we kicked off the campaign, I teamed up closely with the Product Marketing Managers to brainstorm some visually captivating themes. We really wanted to highlight the best features of our products, so we put our heads together to come up with ideas that would do just that. Working together as a brand team, we made sure that our creative ideas truly captured the unique benefits of each campaign.
Because I was in charge of designing the ads, I took the lead on creating a template using Figma. This template covered all the different ad sizes we needed for various channels, making sure everything looked consistent. I also made sure that our headlines (both H1 and H2) were on point, and that our logos were the right size every time. On top of that, I set up a library of CTA buttons in Figma, which all the designers on the team could use. It was great to see everyone benefitting from these resources and the positive feedback we got really boosted my confidence. Working on this project also made me realize how much I love designing systems.
Here are some of my ads out in the wild:
Result
While our ads consistently garnered visual acclaim from marketing teams and internal stakeholders, measuring conversion rates proved nuanced. To optimize performance, we conducted A/B testing, dissecting the impact of different visuals on ad effectiveness. This iterative approach empowered us to refine our designs and enhance campaign outcomes.
